Media Technologies to Watch
We live and work in a fast-paced, increasingly mobile society, where people need to stay connected to the pulse of what is happening in their business and the world in order to stay competitive. As a...
View ArticleSocial Media: Amplifying your Voice
Professional and personal communications are evolving with the growing number of social media tools and mobile applications available. Individuals are willing to share their lives with the world and...
View ArticleLead Generation Evolution
We are a community driven by results. Lead generation and the ability to turn those leads into quantifiable results–an active customer– is an important driver of the marketing and sales relationship....
View Article“Art” vs “Science” of Media: Time to Transition to Science of Media
Advanced skill sets and knowledge, as well as streamlined processes, can be the differentiating factors between two organizations, elevating one to a competitive advantage. Decisions made by the...
View ArticleBenefits of Building a Loyal Peer Community
Peer perspective has always been a strong influence in forming opinions and making decisions in many parts of our lives. As we move through school, we are in an atmosphere surrounded by peers on a...
View ArticleTop 5 Questions to Ask When Setting Your Mobile Strategy
Mobile is no longer just a consumer or Gen-Y platform, but a pervasive force in business today. In fact 77% of IT executives think mobility is very important/important as an enabler of business...
View ArticleCommunication, Commerce, Consumption and Creation in the Mobile Device Ecosystem
We are an increasingly active society and we expect mobile technology to keep up and provide the information we want at the tips of our fingers. Activities we could not have envisioned even three...
View ArticleAvaya CEO: Honing the Art of the Sale
Avaya designed its multimedia and collaboration software, Flare Experience, as an alternative approach to technology from competitors Microsoft and Cisco. I talked with President and CEO Kevin Kennedy...
View ArticleBecome More Than Just a Vendor. Become a Partner.
IT marketers recognize that traditional IT decisions have been elevated to business decisions as transformative technologies are increasingly being applied to generate business opportunity and revenue...
View ArticleEvolve to Where Your Customers Are
Media audiences continue to embrace new technologies and social media and react positively to sophisticated and targeted content. This provides media producers and marketers the opportunity to engage...
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